Social Media

by admin on August 25, 2010

Social Profile Management

•    Especially created for busy executives, we'll manage your social profiles & online presence to make sure you get the maximum value from social media without having to spend your time online!

•    What are others saying about you online when you’re not looking? We can protect your online image by managing Twitter and Google alerts relevant to you & your business.

 

Small Business Social Media Consulting

•    We can help your business get started marketing it's services online using Social Media sites such as: Facebook, Twitter, Linkedin, YouTube, FriendFeed, Blogs and more

•    We'll show you the tools you need to manage these sites in a short amount of time each day to increase your traffic & sales

Service Price List

Consulting & Set Up

Evaluation – $149
We’ll evaluate your current web presence—from your website, blog and traffic solutions, to your use of social media, video marketing and email opt in choices—or lack thereof. We’ll have a one-on-one call where we walk you through the results and tell you what’s HOT and what’s NOT and give you honest feedback & recommendations! The purpose of the call is to show you how to consolidate your efforts and maximize your results!

Basic Package – $249 (upgrade from the Evaluation is $100)
The Basic Set-up Package includes set up of up to three profiles of your choice and basic networking of these profiles together with each other and your blog or website.  We’ll also show you how they work.

Coaching Program – $249
Need help implementing your Social Media Stragtegy? The coaching program is a 3 hour program designed to help you do just that! It includes guidance via a weekly coaching call, opportunities for Q&A & training. This course goes at your pace and can be scheduled in 1 hour or 30 minute blocks.

   
Monthly Maintenance – Monthly Maintenance Packages are minimum 3 months

Starter Package – $147 set up & $1350 (3 mos) or $450/ month
The Basic Monthly Maintenance package will provide you with 1-2 status updates/day on 2-3 networks, deleting of unwanted spam, accepting friend requests/following back & basic profile management.

Business Package – $197 set up & $3000 (3 mos) or $1000/ month
The Business Monthly Maintenance package offers all the services in the Basic Monthly Maintenance package.  This is an entry-level full service package where we assist you with content creation & distribution, audience building & reputation management on 3+ networks.

Celebrity Package – $247 set up & $2500 & up/ month
Do you have a large following already? The Celebrity Monthly Maintenance Package is a custom package created just for you and your business. In this package we will work closely with your marketing team to develop & manage your online presence across the social web. Features include: audience building, reputation management, content creation & distribution, customer service, blog management & more.
 

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Making Money from Social Advertising

by admin on August 15, 2010

One thing you can be sure of:  No matter how good a social media platform is right now, it will change several times over the next few years. You only have to look at the stats given by Nielsen Online to see how dramatically and unpredictably internet users have turned to social media lately. It started out about seven years earlier; built slowly… then took off in February 2009 at a never-before-seen rate.

Perhaps it's just coincidence that this growth started as the economy was plummeting; perhaps not. Whatever the reason, ads now are becoming more and more user-driven.

Twitter hasn't yet got an advertising program together – but the Huffington Post is offering tweets to paying advertisers. So it is possible for businesses to make money from social media advertising – not by advertising themselves. Hey, you may not have the prestige and authority of the Huffington post yet, but If you have a decent website, and pick highly related (but not competing) ads – especially if they're from partners better positioned and more well-known than you – it might actually give your business a boost.

The Death of Advertising?

One thing a lot of people just don't get: Advertising as an industry is breaking down; just as architectural drafting did, in the early 90's. Seasoned manual draftsmen suddenly found themselves out of work after years of paying their dues and working their way up the ranks, as college students and housewives with computers and AutoCAD took over. Companies no longer invested in permanent drafting staff, but instead hired people freelance – and fired them the instant the job was done. (Most draftsmen predating AutoCAD who couldn't adapt are now performing jobs like being a greeter at Walmart… while their grandchildren multi-task on MySpace, text on their mobiles, all while listening to their iPods, watching TV and doing a whack of homework.)

If you find yourself resisting change, one of those people almost proud of saying: "You'll never catch me on Facebook", you might want to rethink that, before not technology, but society, sweeps by you in a whirlwind of change.  Your biggest warning lies in Google finally being eclipsed by Facebook and other social media, as people search by:

- What their friends recommend
- What their friends talk about
- Online social media drama

The latter includes heated and differing opinions, scandals about a product or business and complaint, loudly voice. Complaints, of course, are your doorway to "filling the gap"; which reminds us that social media is like having the collective consciousness buzzing around in our head, till a handful of the strongest complaints emerge.

It pays to take a hard, long look at social media advertising for your business, and learn to go with the flow… but don't wait too long to do it:  Social media advertising and operation will probably change again, while you do.

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Weathering the Social Ad Storm

In many ways, social media advertising is still in its infancy… but there are strong signs it's finally growing up.  The Interactive Advertising Bureau (IAB) has set measurable standards; mainstream companies have sprung up around it; almost all the major social networks not only have it, but have made a series of rapid changes just [...]

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Social Media Facts & Figures

Many people wonder if Social Media Marketing is really worth their time, consider the following information to help you decide for yourself. A survey sponsored by the 2009 Social Media Success Summit recently revealed that: A significant 81% of all surveyed marketers indicated that their social media  efforts have generated exposure for their businesses. Improving [...]

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